In this episode, Anupam explores the fascinating world of lab-grown diamonds with Dr. Preeti Jain, founder of Jewels by Preeti. Moving behind the scenes of the modern diamond industry, explaining how lab-grown diamonds are revolutionizing the market. She shares insights into the science behind creating these sustainable gems and why they are gaining popularity over traditional diamonds. Learn about the entire process—from sourcing to crafting stunning jewelry pieces—as well as the major cost centers involved in running a diamond business. Dr. Jain also discusses the economics of lab-grown diamonds, comparing their profit margins to those of natural diamonds, and how Jewels by Preeti has stayed ahead of market trends with innovative strategies. Tune in to understand the business behind of luxury jewelry. Get in touch with our host Anupam Gupta on social media: Twitter: ( https://twitter.com/b50 ) Instagram: ( https://www.instagram.com/b_50/ ) LinkedIn: (https://www.linkedin.com/in/anupam9gupta/                 You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/ You can watch the full video episodes of PaisaVaisapodcast on the YouTube channel. See omnystudio.com/listener for privacy information.