864: In many cases, companies develop systems with a primary focus on efficiency and begin to address their impacts on the customer late in the process. At BJ’s Wholesale Club, CIO Anjana Harve looks to flip this around with the customer experience in mind at the beginning and end of the process. In this episode of Technovation, Anjana joins Peter in a discussion on improving the digital customer experience at BJ’s Wholesale, optimizing revenue, and boosting efficiency. With extensive experience as a CIO in the healthcare industry, Anjana brings a unique perspective to the retail sector, focusing on customer centricity and the application of technology to serve and improve the member experience at BJ’s. She delves into her strategy for a member-centric architecture that provides a 360-degree view of the customer and fosters hyper-personalization at scale. Finally, Anjana shares her perspective on how companies can uplift and support women in tech, the trends and intersections in technology she keeps her eye on, and the secrets to her continued career success.