728: Lidia discusses the game-changing innovation that she is driving at the company and the key components that have helped move this forward. She talks about the company-wide initiative as a result of the pandemic to increase the speed of innovation and the role that her team, as well as technology more broadly speaking, has played in this initiative. Lidia talks about developing the careers of employees through a “zigzag” approach to growth, leveraging talent from other areas including the Digital Innovation Center in Greece, and how culture plays into the innovation process. Finally, she reflects on the keys to her own success and the trends that she has kept an eye on as we enter 2023.