Is there such a thing as a sustainable competitive advantage anymore? Step into the strategic mind of Rita McGrath, one of the foremost thinkers in innovation and strategy. In this eye-opening conversation, the Columbia Business School professor challenges conventional thinking about market disruption, inflection points, and how organizations can stay agile in rapidly changing environments. From dissecting the true story behind Kodak's downfall to examining what makes companies like Apple thrive, Rita reveals how business leaders can anticipate change before it's too late. Discover why focusing solely on your competition might be your biggest strategic mistake and why understanding your "arena" rather than your market could be the key to future success.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.