Rob Wormley is a content marketer and author. Over the past seven years, he has developed digital marketing strategies and content for best-selling authors, Hall of Fame speakers, and businesses all across the country. He currently works as the Head of Content Marketing for When I Work.

In this broadcast, Rob Wormley and I talk about:

• How Rob s background in journalism has helped him become a successful content marketer.
• What WhenIWork.com is and how Rob creates content for small businesses.
• Why Rob only develops online content strategies quarterly.
• How Rob uses content creation as a tool to test strategies in real time.
• How Rob measures the success of the content that is created.
• How to develop high quality, actionable content and why it is the most effective marketing strategy.
• Why he does not create content that he can not promote.
• Why he thinks email out-reach is still effective.
• Rob s advice for being authentic, generating leads, and scaling over time.

How to find Rob Wormley online:

• Website: http://robwormley.com/
• Twitter: @RobWormley

Resources:

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The post ITT 078: How to Create Your Content Strategy with Rob Wormley appeared first on Tom Morkes.