Play audio-only episode | Play video episode Click above to play either the audio-only episode or video episode in a new window. Project Business Automation (PBA) is a category of business systems that are designed to integrate and automate the business processes of project-based companies. So if your company is in a project driven industry - for example construction, engineering or professional services - where you work on projects that are paid for by your customers, then having a PBA system is a must.