Some of what Arie covers: The rising importance of AB testing Measuring the impact of localization AB testing relationship with product management Archive testing recommendations as a knowledge repository Meet: Arie Polycarpou is the Manager of Digital Analytics and A/B Testing at Total Wine & More. He was raised in the Midwest and attended Indiana University Kelley School of Business with Majors in Marketing and Entrepreneurship, but was always interested in a career in business insights. He has worked in Digital Analytics and A/B Testing for the last 5+ years with experience in major B2C Industries. He has helped to build up A/B Testing practices into full-scale programs with a 10x increase in velocity and statistical rigor. In his current role at Total Wine & More, Arie works with his team to translate business insights into tangible ideas to improve the business If you have any questions for Arie, please feel free to reach out via: https://www.linkedin.com/in/ariepolycarpou/ I hope you enjoyed the episode, the best place to connect with me is on Linkedin - https://www.linkedin.com/in/amirbormand (Amir Bormand). Please send me a message if you would like me to cover certain topics with future guests.