In this episode of Symplicity Conversations, Catherine Ripley sits down with Roberta McCarter, the founder of Novus Data Journeys. Together, they take a look at the transformative power of data and the unexpected yet exciting leap into entrepreneurship. Discover how Roberta’s extensive experience with Fortune 100 companies led her to embrace the challenges and rewards of starting her own business. Explore the vital role of data in small and mid-sized businesses and learn how a well-crafted data strategy can propel your company forward. Whether you’re a budding entrepreneur or a seasoned business leader, this episode is packed with insights on innovation, resilience, and the importance of community. Don’t miss Roberta’s inspiring journey and her actionable advice on turning challenges into opportunities.Chapters:(00:00) Welcome to Symplicity Conversations(00:59) Roberta's Entrepreneurial Journey(06:00) Transitioning from Employee to Founder(10:52) The Name and Mission of Novus Data Journeys(12:57) Bridging the Data Gap for Small Businesses(18:09) Common Misconceptions About Data(21:00) Integrating Technology and Data for Success(26:03) Building a Data Strategy for Small Businesses(28:41) Transformational Engagements with Clients(32:21) The Importance of Outcomes in Consulting(34:24) Aha Moments in Entrepreneurship(38:30) Advice for New Entrepreneurs(41:27) Innovations and Services in Data Management(44:24) Career Advice and Personal Growth(48:20) Connecting with Novus Data JourneysTune in for an engaging conversation that will empower you to make meaningful strides in your business. Subscribe now and join the conversation on how to simplify complexity and make an impact!