172 - How to Run Successful Facebook (Meta) Ads, with Torii Rowe
What’s the secret sauce to scaling and growing companies?
According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns.
Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and high-converting landing pages.
Then, find out why the best testing ads are the ones you least expect— and capturing cold traffic is the key to fueling your company’s growth.
If you’re looking to scale, you won’t wanna miss this one.
0:00 Intro/Background
1:45 From Cop to Growth Marketer
3:20 Scaling Businesses
7:00 Great Facebook Ads
10:55 Ad Targeting
13:40 AOV
16:00 High Converting Land Pages
20:32 Predicting What Works
22:50 A Hill to Die On
27:15 Word of Advice
Follow Torii:
Website: https://www.dreamlabsagency.com
LinkedIn: https://www.linkedin.com/in/torii-rowe-782a0a161/
Twitter: https://www.twitter.com/toriirowe
Check Out Manssion Jewelry:
https://manssion.com
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
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