Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies

BOSSY

EpisodeJan 4, 202443m

Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies

BOSSY

EpisodeJan 4, 202443m

In this episode: Two PR campaigns that totally backfired (Burger King & Dove) The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic) Controlling the narrative, calculated controversy, and redemption arcs Basecamp’s founders making “bold enemies” out of Apple and Gmail Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing” Christine Quinn as the professional villain on Selling Sunset How founders can use HARO to get earned media placements Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

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Join Tara Reed for a no-BS conversation about entrepreneurship, confidence and leaning into your inner boss. Each episode Tara puts on her boldest outfits and offers tactics and unapologetic advice with the help of other entrepreneurs—from the big names you love to those who head up your favorite brands. New episodes drop every Thursday. Follow @bossy_show for more.

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