One of the biggest holes in my podcast marketing skill set has to do with using Facebook and Instagram ads to grow my show. I've "donated" a LOT of my hard earned money testing things out and trying to decode this strategy on my own and today I'm FINALLY tagging in a FB and IG ads expert to show us how it's done! Salome Schillack is an Online Marketing and Facebook Ads Strategist. She helps online course creators launch, scale and grow their courses and membership programs faster with clever Facebook and Instagram ads strategies that work. Check out episode 132 of Podcasting Business School as Salome and I discuss: The ad strategy that NO ONE ELSE is talking about that is helping her clients engage with their ideal audience and pay a lot less when they run conversion ads. Specific ad strategies to use when we are just starting out with a very small warm audience. What metrics we should watch to know if our ads are getting a good response. How much we should invest daily on specific types of ads with different objectives. She also breaks down her specific recommendations on how to run ads to promote our podcast or a podcast episode. The content we cover in this episode has already been a huge game changer for me and I think you are going to absolutely love it too! Connect with Salome: https://shineandsucceed.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com