We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. And it’s worked like a charm. On today’s show is a lengthy conversation with Freightvana’s VP of Business Development Lars Ward. Having an extensive background in sales, Lars sheds some light on how quickly they’ve grown their presence online by leveraging social media. Follow Freightvana on Linkedin and check out their websiteConnect with Lars Ward on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Feedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.