Most if not all real estate entrepreneurs rely on an effective advertising campaign to attract investors. So, how do you execute an effective real estate ad campaign? What metrics do you need to track to monitor its effectiveness?In the second episode of this three-part series with Dan Barrett of AdWords Nerds, he elaborates on what an effective ad campaign is and looks like. Dan also discusses the difference between top and bottom funnel, the role of keywords in your campaign, and how numbers can help find the weakest link in the business process. He then discusses the expenses to expect when running a campaign as well as how to make it stand out from the rest. Enjoy our #TechandTacticsTuesday episode!Key Points From This Episode: Why is it important to have a sense of what kind of audience you want to reach out to?What does it mean when you say top funnel and button funnel in online marketing?What is the Theory of Constraints?Why do you need to find that one thing that hindrances your success and fix it?How can numbers shape and help real estate investors find the weakest link in the business process?What is an ad campaign?Dan describes Google Ads as an auction.What should one expect in terms of expenses using AdWords?Why do you need to consider the size of your market when thinking about your ad campaign?How to make sure that your ad campaign stands out from the rest?Tweetables:“If you back up and you say, "Okay, my real estate investing business is a system, it is a series of interconnected pieces." And those pieces interact with each other, right? Like my marketing funnel interacts with my acquisitions person, my acquisition person, and how they close interacts with my CRM, which interacts with how much money I get in my checking account when I close on a deal, right? These are all interacting pieces.”“You could spend all your timAfter interviewing thousands of entrepreneurs, one truth is clear: business success means little if it costs your marriage, family, or faith.I'm now hosting the Courageous Men podcast for men who want to lead well at home and at work. I'm looking for five men to walk closely with who want to lead well at home and work.  Email me at whitney@whitneysewell.com and tell me why you should be one of the five. whitneysewell.com  VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow📝 JOIN THE DISCUSSIONhttps://www.facebook.com/groups/realestatesyndication➡️ FOLLOW UShttps://twitter.com/whitney_sewell https://www.instagram.com/whitneysewell/ https://www.linkedin.com/in/whitney-sewell/ ⭐ Be Our Guest!We are continuously working hard to help our listeners with their journey to real estate syndication. If you think you can add value in any way to our listeners who are in commercial real estate, then we’d love to have you over. Apply here: https://lifebridgecapital.com/join-our-podcast/