The conversation around renting is – slowly – starting to shift, with people coming to see it as a viable alternative lifestyle option, not second class to owning a home.

How Build to Rent providers speak to their customers is vital, showcasing not just the homes they provide, but everything that comes with having those four walls to surround you and your family.

Today’s episode looks at Simple Life’s new strategy for communicating these key messages, developed with agency Mindfield, to change perceptions.

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