Podcasts are one of the best marketing tools you can have for your business or brand in the 21st century. They are not only amazing at spreading your message further, but they can also get you forming stronger audience connections, faster. Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. In this episode, we’re talking with Valerie Khoo, journalist and CEO of The Australian Writers’ Centre. With two highly successful podcasts under her belt, So You Want To Be A Writer and So You Want To Be a Photographer, Valerie has a wealth of podcasting knowledge that she’s always delighted to share. We talk about why podcasts can get you a loyal audience and how they build deeper trust. Also in this episode: Why podcasting is the perfect PR and marketing tool How using human behaviour patterns can help boost your podcast Why podcasts are so intimate and connect to audiences faster If you love podcasts, you should start a podcast Why you shouldn’t preach your message    Links: Valerie Khoo – LinkedInValerie Khoo – TwitterValerie Khoo – FacebookValerie Khoo – Instagram