Jeff Smith is the founder and CEO of Colorado Craft Beef, a direct-to-consumer beef business. He raises and distributes grass-fed, grain-finished beef all across the country, and has built an incredible business out of it. In our conversation with Jeff, we discuss: 

* Building a successful beef business

* Grass-finished versus grain-finished beef

* Labeling laws in the United States hurting farmers

* Optimizing mindset as a business owner

* Moving from private equity to beef

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🚨SPONSORS🚨

The Carnivore Bar: The Carnivore Bar is a delicious, 3-ingredient bar that will fuel you with the highest quality animal-protein possible. Each bar only has 3-ingredients (Beef, Tallow, Salt) and has a creamy yet crunchy texture. The Carnivore Bars are grass-fed / grass-finished and will truly make "staying on the path" easier when traveling.

✅LINK: https://carnivorebar.com/ CODE: MAFIA (10%)✅

Holy Cow Beef: Labeling laws have made it challenging to know exactly how your beef was raised. “Grass-fed” does not mean what it used to and since the laws permit for grain-fed beef to still be considered grass-fed, you really need to look for the AGA (American Grassfed Association) label to ensure you’re getting the highest quality beef. Holy Cow Beef, owned by Ann and Weldon Warren, embodies the highest standards of animal husbandry and truly believes in the importance of creating the highest quality product for the end consumer. Check out their website for meat boxes and delivery options!

✅LINK: https://holycowbeef.com/ ✅

Wrich Ranches: If you’re in Colorado and want the highest quality grass-fed, grass-finished, regeneratively raised beef in the state, go check out Wrich Ranches. He takes bitcoin (and will give you a hard time if you don’t know what bitcoin is)!

✅LINK: https://wrich-ranches.business.site/ ✅

CrowdHealth: CrowdHealth is rewriting the incentives when it comes to healthcare. The business establishes its customer base through monthly contributions, which pay out the healthcare needs of others in the group. Unlike health insurance, CrowdHealth’s business is predicated on crowdfunding, meaning your fellow group members contribute to your healthcare bills as they come due. The monthly fee is less than an insurance plan, and the costs of the healthcare cases are lower since CrowdHealth facilitates paying these healthcare costs in cash instead of insurance (which doctors and hospitals prefer). Your contributions pay for the group’s health care costs as they come up, and it’s up to your discretion on whether you pay out to fund other’s costs. If you’re interested in joining, use the CODE: MAFIA at checkout to get a discount on your first 6 months!

✅ LINK: https://www.joincrowdhealth.com/ ✅

BRAND AFFILIATES

LMNT Electrolyte Drink Mix: LMNT is loaded with the necessary electrolytes without the sugar. We personally used LMNT during our Ironman training and performance and also during everyday training to provide us with the sodium we need on a low-carb diet.

✅LINK: DrinkLMNT.com/MEATMAFIA ✅

Farrow Skincare: Farrow is a product we recently started using for skincare and we love it. It’s animal-based, using pig lard and tallow and leaves your skin beaming with essential vitamins and minerals without the added fillers.

✅LINK: https://farrow.life/ CODE: ‘MAFIA’ for 20% off ✅

Equip Foods: Use the code “MEATMAFIA” at check out to save 15% on your order.

The protein powder & supplement industry is riddled with products that aren’t sourced from high-quality sources or contain ingredients and fillers that you don’t want in your protein powder or body. Equip provides a clean, beef-sourced protein and even has a product that’s a single ingredient, beef protein. If you’re a purist like us, eating real foods is the only way to maximize your health. Equip ensures that if you don’t have access to freshly cooked food after a workout, you can at least opt for a high-quality protein powder.

✅LINK: https://www.equipfoods.com CODE: ‘MEATMAFIA’ for 15% OFF ✅

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