This episode we have a true legend in the New York real estate scene, Bob Knakal, joining us. Bob is a senior managing director at JLL, where he leads the New York private capital group. As the chairman and founding partner of Massey Knakal Realty Services, he has personally brokered over 2,000 buildings, amassing an incredible $18 billion in sales.In this engaging interview, Bob takes us on a journey through his remarkable career and shares the invaluable lessons he has learned along the way. From his early days at Coldwell Banker to the founding of Massey Knakal Realty Services, Bob's trajectory in the industry is a testament to his unwavering dedication and unmatched expertise. In this episode, we delve into Bob's strategies for success, unveiling his unique geographical framing approach that catapulted Massey Knakal Realty Services to unparalleled heights. By assigning a dedicated broker to each neighborhood, they meticulously canvassed every block, fostering relationships and uncovering opportunities that others missed. Explore the evolution of this strategy in the modern era, as Bob delves into the importance of product specialization in today's data-rich real estate environment.With his finger on the pulse of the New York market, Bob provides insights into its current state. He addresses the cyclical nature of the industry, highlighting key turning points and market corrections over the years. Gain a deeper understanding of market statistics, deciphering their significance, and making informed decisions in uncertain times. Bob's expertise shines as he discusses potential opportunities and challenges on the horizon.Delving into the multifamily sector, Bob shares his insights on navigating the impact of rent control policies. Despite the constraints, he unveils strategies for creating successful returns and unlocking opportunities in this demanding market. His practical advice is a treasure trove for both seasoned professionals and aspiring investors. His candid reflections on weathering storms, seizing opportunities, and emerging stronger in the real estate industry are both enlightening and inspiring. Bob's wealth of experience and expertise make this episode a must-listen for anyone looking to learn the best lessons straight from the New York real estate market.Key Takeaways: Discover the power of a geographical framing approach and how it fueled the success of Massey Knakal Realty Services. Understand the shift from geographical specialization to product specialization in the modern real estate landscape. Gain insights into the cyclical nature of the real estate market and learn how to make informed decisions based on market statistics. Uncover strategies for navigating the challenges and opportunities of multifamily investing, including the impact of rent control policies. Learn from Bob Knakal's firsthand experiences and apply his lessons to your own real estate ventures. Contact Bob:Linkedin: https://www.linkedin.com/in/bobknakal/Twitter: BobKnakalBlog: knakalstreetwise.wordpress.com/The New York Observer: observer.com/term/robert-knakalAre you REady2Scale Your Multifamily Investments?Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level visit www.bluelake-capital.com.To reach Jeannette & her team, email them at info@bluelake-capital.com or complete our investor form at https://www.bluelake-capital.com/new-investor-form and they'll connect with you.If you'd like to be on our podcast, visit https://www.bluelake-capital.com/podcast and click the link to submit a guest. Learn more about your ad choices. Visit megaphone.fm/adchoices