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Harley-Davidson has been making a ton of changes to the overall company structure in 2020. I've released several highly viewed videos on our YouTube channel in reference to this subject and I'll list them below along with some related podcast episodes we've done. It seems the temporary CEO, Jochen Zeitz, is trying to realign the company and has even pulled out of some overseas markets. 

Per Zeitz, the company is going to focus most of its efforts on its current line up of bikes and on its current core customers, while still trying to attract a new generation of riders. 

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In this podcast episode, I brought on guest Michael Rubinson, who is a 28-year-old rider and currently rides a Yamaha cruiser. He would really like to buy a Harley but the Motor Company has put up many barriers to entry over the years when it comes to attracting that younger generation of rider. 

Michael and I discuss many of those barriers and what Harley should do in 2021 to not only serve its current core customers and riders but to try and break down the entry barriers to younger riders. 

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Listen in to this episode as we dive in deep on this subject matter. Michael has some great insight and suggestions for Harley. 

Related: Harley Changes in 2020 Videos and Podcasts:

• Video-New Harley CEO Jochen Zeitz Making Emergency Changes! Sales Plummeting!!
• Video-Harley-Davidson End Times! CEO Matthew Levatich Quits
• Podcast-241-Harley-Davidson End Times! CEO Levatich Quits?
• Podcast-252-Harley-Davidson’s Efforts to Draw a Younger Generation-Guest Michael Rubinson

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