The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows.On this episode of Voiceworks: Sound Business, Jim Salveson is joined by Smart 7 creator Liam Thompson (Virgin Radio, Classic Hits, Talk Sport) about why they took the decision to turn to AI, the benefits, the pitfalls and what role Artificial Intelligence could play in the future of audio, podcasting and radio. You can listen to Robot Jamie on the Smart 7 for yourself here: https://podfollow.com/thesmart7Plus, read and subsribe to Liam's radio/audio newsletter "RAudio" via: https://liamthompson.substack.comFollow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-aiFor help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices