Ad Infinitum S3E01 | Audio is for the Children
Episode Summary:
In the Season 3 premiere of Ad Infinitum, host Stew Redwine explores the unique dynamics of audio advertising in fiction and kids & family podcasts. Joined by Deborah Goldstein and Jeremy Westphal from Gen Z Media, this episode unpacks the persuasive power of storytelling-driven audio ads and how they influence both young listeners and the adults making purchasing decisions.
Gen Z Media has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like Six Minutes, The Unexplainable Disappearance of Mars Patel, and The Big Fib.
Deborah and Jeremy share insights on the intersection of fiction podcasting and kids & family content, the ethical considerations of advertising in the space, and the creative strategies that make ads in these genres resonate.
And no episode, well, most episodes, aren't complete without the analysis of recent real-world ads from top spenders identified by Magellan AI - and this episode includes ads from BetterHelp, Mint Mobile, Amazon, and one for Gen-Z Media.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.