Adir Ben-Yehuda was the first sales hire and VP of Revenue at Walnut, the industry's leading interactive demo platform. He grew the company's revenue from 0 to double digit millions in ARR. But it's not his first time doing it. He's figured out his own repeatable sales optimization process and how to build a narrative around the product and category.

Today we’re going to talk about that growth story and the lessons they learned along the way, like what VPs of sales should do in their first 90 days, the process Adir used when narrowing focus on the right ICP and messaging towards that ICP, how to handle the age old sales objection “not right now,” and how to build systems to get ahead of the next stage of growth.