Logan Bartlett is an investor @ Battery Ventures, where he focuses on growth investments for B2B software companies. He is currently involved in Battery’s investment in Pendo and StreamSets. Before joining Battery, Logan was in investment banking with Spurrier Capital Partners, a boutique merchant bank focused on the technology sector. There, he sourced application-software deals with a focused on the marketing-automation sector as well as sales force automation, human-capital management, work management/collaboration, front-office analytics and data-services companies. Prior to that, Logan served as an investment banking analyst at Deutsche Bank focusing on financial technology. In Today's Episode You Will Learn: 1.) How Logan made his way into the wonderful world of venture capital? 2.) So as young chap entering the industry, I would love to hear how you have gone abut trying to build your brand and identity? What are the key personal marketing strategies for you? How important do you think the brand of the VC is? How do you address the juxtaposition of branding and marketing yourself and battery? 3.) How does Logan approach the deal sourcing aspect of the job? What is his approach to this vital thesis? 3.) Moving to more financial matters I want to address both the seed end and the later stage end of the market today. So starting with the seed funding environment, in recent years we have seen a massive drop in the cost of company creation in conjunction with a large rise in seed funding,. What is the effect of this for you as a Series A-B investor, potentially located in what some may call the funding gap? 4.) You are very much located in the B2B space, d I am intrigued wht kind of ARR do you look for at the stage you are investing and what price point per customer do you believe allows for that ARR metric to be hit within a reasonably short amount of time? 5.) Moving to the later stages of the market I have seen in a slide of yours from the past that you stated that more institutional investors have made their way into the private markets and startups are staying private longer. You followed up by staying that this is a win win for all? Why do you think that is? Does it not mean later stage VCs are priced out of rounds due to the inflow of public money? Does it not mean later stage startups attain inflated valuation that will only lead to a down round at follow on or IPO? Items Mentioned In Today's Episode: Logan's Fave Book: Gang Leader For A Day Logan's Fave Blog Or Newsletter: Dan Primack: Term Sheet As always you can follow The Twenty Minute VC, Harry and Logan on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!