Liz Jenkins, the COO of Hello Sunshine talks about how the media company looks to put women at the center of the narrative. The L.A.-based company was founded by actor Reese Witherspoon and dedicated to female authorship. Their stories aspire to be both fun and informative and to spread contagious joy through the women at the heart of their storytelling. Liz, who joined the company as its CFO in 2018, talks about the career path that took her from investment banking to the entertainment industry. During her time at Hello Sunshine, she’s helped grow the company’s business, including their scripted, unscripted and kids & animation studios, plus Reese’s Book Club. Previously, Liz served as the head of strategic ventures for Sony PlayStation and senior vice president of corporate development and strategy at Media Rights Capital (MRC) where she developed and implemented innovative distribution models, strategic partnerships and new businesses across film and television. Liz serves on the board and audit committee of Snap Inc. and is a board member and the Treasurer of GLAAD. Liz received her M.B.A. from The Wharton School at the University of Pennsylvania and her B.A. from Stanford University.