Jo Boswell, Founder & Director of Sentio-B, on How Get Board Buy-In & Drive a Modern, Omnichannel CX Transformation Project

The CEO Digital Show

EpisodeJan 31, 202243m

Jo Boswell, Founder & Director of Sentio-B, on How Get Board Buy-In & Drive a Modern, Omnichannel CX Transformation Project

The CEO Digital Show

EpisodeJan 31, 202243m

Joining us this week is Jo Boswell, founder and director of Sentio-B, and the brain behind the British Airways “Know Me” personalisation programme. Jo coaches and consults with CX leaders and gives them a navigable, tried-and-true framework, which they can use to prove the value of their work and get buy-in from the board. Tune into understand what the best leaders are up to.

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A technology-focused podcast for C-suite leaders who are tackling digital transformation projects for the world's biggest companies. The CEO.digital Show brings you in-depth explorations of markets, technology, trends, ideas and strategies – all with the aim of helping you deliver better results with what you do. Our hosts Craig McCartney & Todd Jordan sit down with industry leaders to discuss pressing business and technology issues, including: digital transformation, cloud, cybersecurity, data and analytics, project management, leadership, diversity, customer experience, and much more.

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