Personalized participant video, where a participant receives an edited video of themselves in the race after they cross the finish line (often as soon as a few minutes after), has been a long time coming in mass-participation events.
So how far has personalized video technology really come over the last few years? What does it add to the race experience? How much does it cost? And is the cost worth it, compared to, say, offering just race photos, as most races currently do?
Today we’ll be looking at all these questions and more, through the lense of personalized video tech pioneer iRewind. iRewind has been providing personalized video services to races - either directly or indirectly - for years, including to such high profile events as the NYC Marathon, Paris Marathon and ASICS London 10K. So it’s a great pleasure to be able to hear from iRewind co-founder and COO, Salvador Garcia Zalduegui on how personalized video technology works and how it has rapidly evolved over the last few years to the point of now making it widely affordable for a large number of races.
In this episode:
- A short history of iRewind: from skiing video capture to mass-participation personalized video
- Participant personalized video: what it is, how it's captured, and what it looks like to the end user (=participants)
- Personalized video compared to race photos, and how the two work alongside each other to expand reach and enhance the participant race experience
- The evolution of personalized video technology, and why it's time has come
- Breakdown of a typical perzonalised video capture setup
- Uploading, sorting, tagging and editing participant race videos, using image and motion recognition technology
- How you can set up personalized video in your race, and how much it costs
- Getting your personalized video costs covered by a sponsor
- Engagement statistics for personalized video
Many thanks to our podcast sponsors, RunSignup and Racecheck, for supporting our efforts to provide great, free content to the race director community:
RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 26,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.
Racecheck can help you collect and showcase your participant reviews on your race website, helping you more easily convert website visitors into paying participants, with the help of their Racecheck Review Box. Download yours for free today at https://organisers.racecheck.com/.
You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.
You can also share your questions about personalized race vide or anything else in our Facebook group, Race Directors Hub.