There are two equally important aspects to creating success. #WorkSmart and then #WorkHard. You can't just do one or the other and expect to win.
#WorkSmart is the research, planning and documentation of how you will create your successful endeavor. This is your business plan, your strategy and financials. You must have these in order to create and capitalize on attention and conversion of your marketing efforts. This is a lot of work, and can be intimidating for many. But once done, this information will make decison making easy and fast with assurance you're on the right path. Very helpful when all you see is work and not enough rewards (yet). Be patient.
#WorkHard is the hustle and grind. You have to execute every single day. It's a marathon, consisting of hundreds of sprints. Stay focused and consistent. Work every aspect of your plan from the most basic item to the top-end. Put max effort into your #WorkSmart plan or it will fail. Start with a plan before #WorkHard to win!