LYS Beauty, Sephora’s first Black-owned Clean Color Cosmetics brand, is on a mission to diversify the clean beauty industry. Chief Executive Officer Tisha Thompson created the brand after realizing how often deeper skin tones are an afterthought in the beauty space. 

Today, Tisha gives insight into the inspiration and meaning behind the brand name and product packaging.

Tisha also shares:

• The LYS Beauty product development process
• How LYS Beauty helps consumers break through insecurities and build confidence while not breaking their wallet
• The most effective marketing initiatives for LYS Beauty

Lastly, Tisha dives into her plan to expand the LYS Beauty team in 2022, LYS Beauty hero and award-winning products, and brand new products that have just launched!

This episode is sponsored by Attentive

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This episode is also brought to you by Wavebreak

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