Are you and your team successfully serving the revenue leaders and teams you support “where they are”? In this month’s episode Rusty Jensen – VP of Revenue Generation at NICE Corp. – and I talk about how to build stronger relationships with those internal customers thereby seeing increased adoption and accelerated sales effectiveness. Rusty shares his insights on:

• What sales leaders look for in a sales enablement program.
• Building sales enablement at scale.
• How to meet sales teams “where they are”.
• Driving stronger adoption of new methodologies, tools and processes
• Sales leadership’s co-ownership of successful sales enablement. 

Rusty is the Vice President of Revenue Generation at NICE and is responsible for all pipeline creation for direct and indirect channels for sales at NICE. Over the past 12 years (and in 7 different roles) Rusty has worked to help build NICE, serve its customers, and train and develop the skills and careers of his employees. A serial entrepreneur, Rusty built several companies from the ground up prior to coming to NICE. That same energy and passion is applied at NICE to design innovative and cutting-edge strategies for NICE and its partners to spur growth and stay ahead of the competition. Strong Leadership, high output, and passion best define him.