With streaming services increasing their viewership by 71% this year, the likes of BBC iPlayer and DAZN have kept viewers around the world entertained through some particularly trying times. Who better to offer insight into the world of online video content than the creator of iPlayer and Chief Product Officer at DAZN - Ben Lavender.Having changed the way that most of us consume our online media, Ben gives us a look behind the curtain on how TV streaming was born, the resistance he had to overcome along the way, and what it’s like to be at the forefront of sports streaming at DAZN. All this and more on episode 7 of Extrology.Lee and Ben discuss:Overcoming resistance to a novel ideaThe early days of content piracyBalancing thorough testing with gut feelingsSports fans’ passionGenerating ideas from boredomLinks and references at: https://www.extrology.com/Get in touch: lee@extrology.comSponsored by Progresso Talent Partners: https://www.progressotalent.com/Produced by Podcast Labs: https://podcastlabs.co.uk/Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/