Today's #WorkTrends podcast is about one of the most important but least understood endeavors any employer has to consider: How to effectively create an attractive but authentic employer brand. Getting that right takes clear strategy and clear thinking. It also takes a commitment to seeing your employer brand as a holistic journey, not just a "one and done" task. And there's no one better than our guest, Susan Lamotte in terms of a savvy tour guide to navigate this journey. Susan is the founder and CEO of exaqueo (ex-ack-we-o), a premier employer brand experience firm.