We are celebrating the 16th season of The Killer Innovations Show. This week, Bob O’Donnell, Silicon Valley veteran, the President, Founder, and Chief Analyst at TECHnalysis Research, joins us to discuss the history of Killer Innovations and some memorable moments throughout the history of the show.

How It All Started

Let’s talk about the backstory of the podcast. In 2004 while at HP, I spoke with my mentor Bob Davis. I asked him how I could pay him back for all the help he had given me in my life. He laughed at me and told me just to pay it forward. Fast forward to March 2005, where I recorded a little test show while in a bathroom at the Marriot Resort in Arizona, and the show was born. For me, it was all about innovation. Everybody thinks of me as being a tech guy because of my time at HP, but my background also covers things like wireless and mobile. It’s all about giving people an inside look at things and helping them take ideas and develop them into knockout products and services. It doesn’t matter if you’re running a lawn care service or a large multi-national company providing auto insurance.

Our listeners cover a wide variety of sizes and industries. Innovation is a skill that anyone can learn, and anyone can become proficient at it. We are all born naturally creative, and we need to find those channels of creativity to create and share the ideas running around in our heads. It’s all about taking those ideas and not letting the fear of failure stop you from successfully solving those problems.

FIRE

Recently, we’ve been working with Brother, the U.S Marine Corps and the Veterans Administration, helping the government understand innovation from a unique perspective. We teach a framework with four elements around the word FIRE. F stands for focus, and it’s about identifying where the upside opportunity is. Once you define the problem space, then you can get into the I which is ideation. There are a lot of different ways to come up with ideas. Each person goes off on their own and comes up with ideas. Then they come back and share those ideas with their group. The third step is ranking. Very few organizations participate in rankings. There are different processes for ranking ideas, but as a leader, it is vital to get your team involved in it. The last letter is E for execution. Without execution, it’s a hobby. For the Marine Corps, we can do focus, ideation, and ranking in two to three hours. That includes problem statement definition, individual and team brainstorming, ranking, and an early phase of execution.

Memorable Shows

Over the many years of the show, there have been many memorable shows and moments. I’ve had Peter Guber, co-owner of the Golden State Warriors on the show, and got to be in one of his books. Bob Metcalfe, the founder of 3Com which co-invented ethernet, was also on the show. In 2005 before iTunes was a thing, I started podcasting. There was a company called Odeo that specialized in podcatching so people could get podcasts on their iPods and phones. They reached out to me, asking for feedback when they were first conceiving their product. Odeo ended up becoming the social media platform Twitter. The show we di