Ways to grow your online brand, the most important YouTube metrics, and building a team with Nisha Vora.

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Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online.

Growth Strategies

Nisha is a lawyer-turned-food blogger, and she’s here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online.

She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she’s building her team in order to thrive in the work she loves to do.

Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you’ll learn about her most successful growth strategies in this episode.

In this episode, you’ll learn:

• What her experiences backpacking around the world was like
• What she changed about her life after her backpacking experience
• How she got into food blogging
• When she realized she could blog full-time
• The most impactful things she did to grow her brand
• How she grew her YouTube channel
• The most important metrics on YouTube
• Which platform is the most valuable to her and her brand
• What her week looks like as a creator
• What it’s like to build a team
• What she expects her brand to look like in the future
• Her advice for her past self

Resources:

• Rainbow Plant Life
• 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom
• StrengthsFinder
• Mr. Beast
• InfluenceKit
• Who Not How
• Follow Nisha on Instagram and YouTube

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership