It’s the early 2000s, and Roby Sharon-Zipser just wants his internet connection to cover his whole house. He’s on his hands and knees, trying to thread a cable through a hole in the floor, caked in white dust when he realises... I need some help!  In that moment, the idea for hipages was born. And over 20 years later, it’s transformed from a Yellow Pages-style home improvement directory to an app-based marketplace, connecting tradies and homeowners right across the country.  Roby explains how playing the long game has positioned it as one of the go-to names in its field.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.