150: Build, Clarify, and Grow: Here’s What an Effective Podcast Strategy Looks Like
If there’s one thing I talk about a LOT, it’s being very intentional about having a strategy for your podcast. And while that sounds nice, it might leave you wondering, “But Caroline, what exactly does that look like? What are the different pieces that make up a podcast strategy?” Well, I’m going to paint you a picture that answers precisely those questions.
In today’s episode, I’m sharing the different components that I’ve had to consider in developing my own podcast strategy and in helping my clients to do the same. We’ll cover everything from including a clear call to action in your episodes, to generating leads in your sleep, to preserving the longevity of your podcast as your business continues to grow.
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What’s in this episode:
[02:08] A problem we solved about how to stay excited and get your podcast growing again
[05:05] Creating episodes based on the action that you want your listeners to take
[07:48] Mapping out a schedule so you can outline and record episodes in advance
[09:13] Ensuring that your podcast is helping you generate leads in your sleep
[10:32] Repurposing podcast content for other platforms like social media
[15:31] Clarifying your message and allowing your podcast to evolve with your business
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/150
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Mentioned in this episode:
🧡 You Didn’t Miss Your Chance — The Academy’s Still Open!
The Strategize and Shine Podcast Academy is open through May 31st, and there’s a brand-new bonus waiting for you: my Podcast Booked mini-course, absolutely free when you join. This is your moment to ground your voice, refine your strategy, and grow your podcast with clarity and ease. Because your podcast isn’t just content — it’s a calling. Let’s treat it like one. 👉 Head to wildhomepodcasting.com/academy to join and claim your bonus.