In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Wild Coffee Marketing, Amy Anderson. Amy's passion for marketing is deeply rooted in her experience as a client-side marketer. This unique perspective allows her to understand the needs of her clients, who range from franchises and quick-service restaurants to B2B companies. At Wild Coffee Marketing, they focus on understanding the target audience and their needs, which is a crucial aspect of marketing. Their unique positioning allows them to provide strategy, leadership, and execution for their clients. Amy explained the benefits of hiring a fractional VP of marketing or CMO, especially for companies that lack a senior marketing person in-house. This approach offers cost-effectiveness and flexibility, providing both strategy and execution. Amy pointed out that the pandemic stripped away the salesy-ness and gimmicks, allowing businesses to focus on meeting the needs of their customers. She advised companies to treat clients like adults and build collaborative relationships rather than transactional ones. This involves clearly explaining how to solve customers' pain points and avoiding jargon or over-selling. Amy also shared that Wild Coffee Marketing is undergoing a rebranding process, focusing on helping midsize companies with their marketing strategies on a fractional basis. She invited listeners to visit their website to find insights and articles on their blog, "Deja Brew." They can also schedule a consultation with Amy to discuss their overall strategy. Key Points from the Episode: Amy's background and experience as a client-side marketer Types of clients Wild Coffee Marketing works with (franchises, quick-service restaurants, B2B companies) Importance of understanding target audience and their needs in marketing Unique positioning of Wild Coffee Marketing (providing strategy, leadership, and execution) Benefits of hiring a fractional VP of marketing or CMO Trends in B2B marketing (email marketing, providing value through webinars, advisory content, whitepapers) Shift in sales and marketing strategies after COVID-19 pandemic Importance of treating clients like adults and building collaborative relationships About Amy Anderson: Amy Anderson is a highly regarded industry leader, boasting over 25 years of experience across renowned brands like Calvin Klein, Seventeen, and The New York Times Digital. She co-founded Wild Coffee Marketing, focusing on revitalizing businesses through diverse disciplines and custom-tailored teams. With a rich background, Amy excels as a creative marketing professional, showcasing her prowess in brand strategy, crafting and advancing advertising, marketing, and public relations campaigns, and spearheading new product development and market introductions. Her exceptional talent lies in advising business proprietors and management cohorts and steering cross-functional teams toward strategic and revenue triumphs. About Wild Coffee Marketing: Wild Coffee Marketing is a vibrant marketing consulting firm that fosters business growth. Comprising a team of adept thinkers and proactive implementers, the firm is an expert at orchestrating every facet of the marketing journey, from the conception of strategic blueprints to their resolute execution. This modus operandi effectively positions Wild Coffee Marketing as an indispensable extension of their client's teams. The firm's comprehensive methodology encompasses a holistic evaluation of internal and external factors, pinpointing promising avenues for growth, scrutinizing the competitive landscape, and defining the distinctive disruptions their clients introduce to their sectors. Armed with these insights, they artfully craft executable strategies and innovative approaches, which are meticulously managed through their implementation phase. Following an initial audit, their in-depth competitive analysis and customer insights guide the formulation of strategies that ensure a harmonized brand experience across diverse touchpoints. Their tactical marketing plans remain responsive to swift market changes. These encompass invaluable components such as brand guidelines, strategic positioning, technology recommendations, lead generation initiatives, and imaginative creative executions. With each member of the Wild Coffee team boasting extensive marketing acumen and specialized functional knowledge, the firm serves as fuel for businesses, driving them towards innovation, strategic growth, and success. Tweetable Moments: 02:13 - “I think one of the biggest lessons for me as an entrepreneur was you don't end up really doing all the things that you're great at. You end up in finance and accounting, you end up in HR. You have to learn how to be a really good business leader really quick. You have to learn about scalability, intellectual property, all of the things that I really didn't anticipate but has been the most rewarding work of my life.” 8:36 - “I don't really believe in gated content. I don't want to put walls up between trying to sell, like that just feels gimmicky.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Wild Coffee Marketing website at https://wildcoffeemarketing.com/ Check out Wild Coffee Marketing on LinkedIn at https://www.linkedin.com/company/28974324/ Check out Wild Coffee Marketing on Twitter at https://twitter.com/wildcoffeemktg/ Check out Wild Coffee Marketing on Facebook at https://www.facebook.com/wildcoffeemktg/ Check out Wild Coffee Marketing on Instagram at https://www.instagram.com/wildcoffeemarketing/?hl=en Check out Amy Anderson on LinkedIn at https://www.linkedin.com/in/amy-anderson-17abba2/ Check out Amy Anderson on Twitter at https://twitter.com/AmyAndersonPR Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. 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