092: Is Your Podcast Bringing in Leads?
So, you have your podcast up and running, your episodes are in alignment with your business, and you know the goal of your podcast. But how do you know if all that strategy is actually paying off for you?
It’s time to start gathering data, asking questions from your leads and clients, and tracking intangibles, so you can see your podcast strategy in action!
In today’s episode, I’m sharing some easy ways to find out if your listeners are taking the next step from your podcast—whether it’s joining your Facebook group or downloading a freebie—to interact with your business, and ultimately, to become a promising lead. I’m also talking about some of my favorite tools for tracking these intangibles and how you can use this information to inform the growth of your podcast and your business.
What’s in this episode:
[01:34] The importance of identifying and understanding the goal of your podcast
[04:07] Simple and effective ways to find out if people listening to your podcast and interacting with your business
[09:35] Why refining my podcast content and calls-to-action has helped my cut down on sales calls while still booking more clients
[13:00] Tools for tracking if leads are coming from your podcast, and what to do with the information that you gather
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/092
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Mentioned in this episode:
🧡 You Didn’t Miss Your Chance — The Academy’s Still Open!
The Strategize and Shine Podcast Academy is open through May 31st, and there’s a brand-new bonus waiting for you: my Podcast Booked mini-course, absolutely free when you join. This is your moment to ground your voice, refine your strategy, and grow your podcast with clarity and ease. Because your podcast isn’t just content — it’s a calling. Let’s treat it like one. 👉 Head to wildhomepodcasting.com/academy to join and claim your bonus.