Differentiating Your Content in a Crowded Market with Brian Watson
Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude.
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Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from Thee Burger Dude.
Differentiating Your Content in a Crowded Market with Brian Watson
In this week's episode, Brian Watson from Thee Burger Dude shares his inspiring journey from posting on Instagram to building a successful blog on WordPress. He'll reveal his secrets to standing out in a crowded digital landscape — including tips on simplifying your content creation process, focusing on versatile recipes, and the power of blogging and why it remains a vital tool for content creators.
Plus, he'll debunk the myth of chasing numbers and encourage you to be gentle to yourself to prioritize your mental well-being. Whether you're a seasoned blogger or just starting out, this episode is packed with practical advice to help you grow your audience and build a sustainable online business!
Three episode takeaways:
- Brian's Content Creation Journey: You'll hear about how Brian got his start on Instagram and eventually made the leap to YouTube. He dives into the early days of his content creation and how he built a successful blog on WordPress after initially trying out Wix, emphasizing the flexibility WordPress offers for monetization.
- Discover the Power of Blogging: He highlights why blogging remains a crucial part of his success, serving as his main source of income, while platforms like Instagram serve as more of a bonus. He encourages content creators on TikTok and Instagram to consider starting their own blogs for a more stable and personalized space that they fully control.
- Making Your Content Stand Out: You'll hear Brian talk about how to differentiate your brand in a crowded space, including tips on simplifying photography setups and focusing on multifunctional recipes that can be used across various dishes. Plus, he offers valuable advice for new bloggers: don’t get caught up in the numbers and embrace a mindset that prioritizes mental well-being and self-compassion!
Resources:
- Thee Burger Dude
- Tiffy Cooks: How I Transitioned from 9–5 to FT Food Blogger
- Episode 392 of The Food Blogger Pro podcast: How Pinch of Yum’s 1.1 Million Follower Instagram Account Got Hacked (and Recovered!)
- Joe’s Vegan Food Gram
- Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
- The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
- Follow Brian on Instagram, YouTube, and TikTok
- Join the Food Blogger Pro Podcast Facebook Group
This episode is sponsored by Yoast and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.