On this episode of Mastering E-Commerce Marketing, host Eitan Koter sits down with John Horn, the CEO of StubGroup, a top 1% Google Partner agency known for helping brands turn struggling ad accounts into high-performing machines. John brings a direct, practical approach to paid media, focusing on what actually works and how to stop wasting budget.
They cover why so many campaigns miss the mark early on, how to set up success before launching, and why measuring the right things matters more than ever. John also explains how PPC can be used to test product-market fit, how to catch tracking issues before they cost you, and where automation helps versus where it hurts.
This is a helpful conversation for anyone who wants more from their ad spend and fewer headaches along the way.
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Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Guest: John Horn, CEO & Managing Partner at StubGroup
Watch the full Youtube video here:
https://youtu.be/L6a6AL4Cgps
Takeaways:
- Integrity is crucial in agency-client relationships.
- Businesses often enter PPC with unrealistic expectations.
- Defining success metrics is essential for PPC campaigns.
- Tailoring strategies based on business stage is key.
- Conversion rate is a primary metric for success.
- Analyzing existing campaigns helps identify issues.
- PPC can be used for quick market research.
- Iterate campaigns based on data collected.
- Landing pages must be optimized for conversions.
- The role of PPC specialists is evolving with automation.
Chapters:
00:00 Introduction to PPC Mastery
02:45 Common PPC Mistakes and Success Metrics
04:46 Tailoring PPC Strategies for Different Business Stages
07:42 Key Performance Indicators in PPC Campaigns
09:26 Analyzing Existing Campaigns for Improvement
12:05 Using PPC for Market Research
14:13 Iterating Campaigns Based on Data
16:47 Optimizing Landing Pages for Better Conversion
18:53 The Evolving Role of PPC Specialists
21:29 Overview of StubGroup and Industry Changes
23:39 Teaching and Sharing Knowledge in PPC