In this episode, Elias and Mark have an interview with a content marketing and SEO veteran: Jeff Coyle. He is the co-founder of MarketMuse which was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting. An important question a lot of marketers have is which content to keep, update or kill. Making these decisions requires more than just looking at keywords and page visits. It requires a broader approach, which we explain fully in the podcast. In the episode, we also discuss 3 decision-making metrics to do meaningful content inventory analysis. We start by going through the key developments in SEO and content marketing in the last 20 years. LinkedIn Jeff Coyle: https://www.linkedin.com/in/jeffcoyle/  Twitter Jeff Coyle: https://twitter.com/jeffrey_coyle  Website MarketMuse: https://www.marketmuse.com/    The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl