Dominic Joseph is CEO and Co-founder of Captify, global leaders in Search Intelligence. Captify fuse together the two largest segments of online advertising, Search and Display. Their unique Semantic technology derives meaning from 14+ billion searches a month to power display, video and mobile advertising. Over 450 of the globe's biggest advertisers and 120+ agencies leverage Captify's crucial market and brand insights to inform strategies that drive conversion, engagement and creative advertising. As one of the industry's growing adtech companies, Captify now operate across Europe and US with a growing team of 130 people. Earlier this year, Dom was one of only 6 CEO's to make it onto the BIMA 100 2016 list. "research the topic, make sure you really look into it and that will give you so much confidence. It will also develop your differentiator. And surround yourself with people that can really help you, whether it's your business partner, whether it's advisers or mentors and of course your early staff that set the culture for the company. Yes research and people"…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6OR