Marketing needs to be smarter than having the same blue logo as 100 other businesses - it needs to be Sharper…Bizarrely, it’s a background in standup comedy that best equips Russ Powell, a returning guest to Extrology. His mastery of storytelling has culminated in Sharper B2B Marketing, of which he’s the Founder and MD.Learn to craft tailored messages, curate the emotions of decision-makers, and harness new technologies in an episode that delivers a marketing masterclass.Lee and Russ discuss:Why people-focused people make perfect marketersThe role of sound & music in the best campaignsArt vs science: what IS marketing?How to stand out in the B2B spaceAI & technology’s role in the future of marketingExtrology: https://www.extrology.com/https://www.instagram.com/extrologypodcast/https://www.tiktok.com/@extrologyLee Cooper: https://www.linkedin.com/in/leecooperrecruiter/Russ Powell: https://www.linkedin.com/in/russ--powell/https://www.instagram.com/russ_powell_/Sharper B2B Marketing: https://sharperb2b.com/https://www.linkedin.com/company/sharper-b2b/https://www.instagram.com/sharperb2b/Get in touch: lee@extrology.comSend us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/