The impetus for this week’s series is an article recently published by Tom Webster, Senior Vice President of Edison Research, entitled Three Ways to Survive Podcasting’s Existential Crisis. And you know what a big fan of existential crises I am!

The main premise of the article is that newbie listeners, whom Tom calls ”rookies”, encounter and consume podcasted content much differently than podcasting veterans. And I don’t mean veteran podcasters, but veteran podcast listeners. 

So what do you do? Well, to start: Be everywhere today’s rookie podcast consumers are. 

But what rookies call “listening to a podcast” is often unrecognizable as podcast listening to us veterans. So rather than try and correct their behavior and lexicon (like we’ve been trying and failing to do for the better part of 15 years), we need to recognize that for the Quixotic effort it is. And we need to just stop.

Yes, that means your podcast needs to be on all of the podcast platforms.

Yes, you also need to be on every social platform where you have a presence.

Yes, your show and your episodes need to be “search discoverable”.

Yes, that also means getting your voice heard on other podcasts. 

 Yes, you need to be hanging out to where listeners are hanging out.

So keep listening over (at least) the next two episodes to get the full picture. 

Two things before I go:

1. Go to BuyMeACoffee.com/evoterra if you’d like to support this show. I don't run (and have no intention of running) ads on the program, so If you like what I'm doing, buy me a virtual coffee.
2. Check out the (slowly) growing Flick.group/podcastpontifications to talk directly to me and your fellow listeners. 

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