Four words to describe this podcast would be authentic, vulnerable, and being real. Or something like that. We are joined by Jordan Syatt, a personal trainer who has grown an online presence by doing everything you shouldn't. You'll find almost no video or photo of him lifting, showing off abs, or "exposing" other practitioners. Instead, he delivers on a consistent basis practical, insightful, and useful fitness information. Explore with co-owners Eric Helms & Omar Isuf as they define what qualities make a good personal trainer and how to succeed in the online fitness space without selling your (immortal) soul.