Send me a messageIn this episode of The Sustainable Supply Chain Podcast, I sit down with George Wade, co-founder of Zevero, a global leader in carbon accounting solutions for businesses with complex supply chains. George shares his fascinating journey from waste management to tackling carbon emissions, offering a unique lens on the importance of uncovering “invisible emissions” within organisations.We delve into how Zevero helps businesses measure, reduce, and report their emissions, with a particular focus on Scope 3 emissions – often the most challenging yet impactful to address. George outlines the practical ways businesses can collect and utilise emissions data, from integrating with ERP systems to understanding supplier data, and discusses how these insights are driving real-world changes.This episode is packed with actionable takeaways, including:How data transparency empowers companies to make smarter supply chain decisions, such as reducing transport emissions or choosing lower-impact materials.Real-world success stories, like how a UK drinks brand helped customers reduce their carbon footprint by 67%, benefiting both the environment and its retail partnerships.The role of emission intensity metrics for fast-growing companies, and why a one-size-fits-all approach to sustainability doesn’t work.George also shares his thoughts on the future of carbon accounting, the importance of industry collaboration, and how businesses can start their sustainability journey without feeling overwhelmed. Whether you’re grappling with Scope 3 emissions or just beginning to measure your impact, there’s plenty of insight here to help you navigate the road to net zero.As always, if you’ve got thoughts, questions, or ideas to share, I’d love to hear from you. Drop me a message on LinkedIn or Twitter, andElevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.