In this week’s episode of The Boxoffice Podcast, co-hosts Daniel Loria, Rebecca Pahle, and Shawn Robbins talk about Black Widow’s second box office weekend and NATO’s statement on Disney’s hybrid release strategy. In the main segment, Daniel and Rebecca sit down with Brandon Jones to discuss Cinema Lab’s continuous effort to revitalize moviegoing in community theaters, the challenges of marketing new locations, and the organization's future plans and projects.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 Episode Resources:CinemaCon 2021Cinema LabWhat to Listen For00:00 Intro02:16 What’s up with the team this week?03:36 Box office numbers this week08:23 A breakdown of the PVOD revenue 11:00 Black Widow’s 2nd week didn’t see much of a drop14:13 Young audiences are driving ticket sales15:57 The stances of players that have committed to day-and-date releases19:04 Black Widow was the summer movie20:26 This weekend’s box office predictions22:56 Brandon Jones on revitalizing community theaters24:17 Cinema Week bounced back after being closed for more than a year25:30 The Cinema Lab project27:01 The challenges of marketing new locations 30:39 How can community theaters thrive?33:21 What’s the future for Cinema Lab in the future?35:09 There is a willingness to bring theaters in real estate properties36:55 Loyalty programs are reward programs in a unique way38:35 Movie theaters owned the relationship with the moviegoers 40:35 Tools to utilize to get in touch with the target audiences43:49 Most exhibitors only push out the content studios give them