Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie.

Williams was born March 29th 1958 in Dallas, Texas. Williams grew up in Broken Arrow, Oklahoma where he met his future wife Pennie while in high school. Williams attended Oklahoma State University before dropping out after day two and is known for saying "I didn't really pay that close attention on the second day."

Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo. Williams also hosts a live webcast on the second Monday of each month called "Wizard of Ads LIVE".

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