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SDP-001. The First Draft of Anything Is Shit

Service Design Principles

Daniele Catalanotto and Guy Martin discuss principle number one from the Service Design Principles 1-100 book, written by Daniele.

00:00 Open
00:05 Welcome
00:44 Why is a shitty first draft so important in service design?
03:06 Principles aren’t rules
04:56 Do your first shitty draft…
05:19 …and share it!
07:40 Choose who you share it with.
08:18 Outro

Interested in the book, Service Design Principles 1-100? Check out the special offer just for podcast listeners.

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Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy

Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.

Music by Mikhail Smusev from Pixabay

Thanks to Castopod, a Podcasting 2.0 and ActivityPub enabled host, for their support.

A production of Neolux Consulting