For years, AG1 has boasted of being ‘Made in New Zealand’. But where is its mystery factory? We track down a little-known contract manufacturing company in the sunny city of Nelson – and discover a much darker story.

Despite trading off New Zealand’s clean, green brand, AG1 has been quietly shifting its production to America. In the past year, this has cost nearly 180 New Zealanders their jobs – and piqued the interest of the country’s commerce regulator. If AG1’s 700,000 customers can’t trust the ‘Made in New Zealand’ claim – how can they trust the other claims on the label?

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