Send us a textWhen Dwayne 'The Rock' Johnson and his team of co-founders (Dany Garcia, Ken Austin, and Jenna Fagnan) partnered with industry powerhouse Mast-Jägermeister, they didn't just launch another celebrity tequila – they broke records, becoming the fastest premium spirits brand in U.S. history to reach 1 million cases. In the process, they were able to sidestep the growing pains that new-to-market brands often undergo during periods of massive growth. In this episode, CEO Richard Black reveals how he leveraged years of industry expertise to transform Teremana from a startup into a global phenomenon in just five years.Join Emmett Strack for a conversation with Black as they explore The Rock's hands-on role in the brand's evolution, the untapped potential of the global tequila market, and Teremana's ambitious vision for 2025 and beyond. This isn't just another celebrity spirits story – it's a masterclass in scaling a premium brand while maintaining its soul. Featured Guests:Richard Black, CEO, Teremana Tequila Mentioned in this episode:Teremana TequilaMast-JägermeisterWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram