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Today: is book review day for Stories that Stick. So I shall begin with… a story. I grew up surrounded by old people—who happen to be AMAZING storytellers! But my stories… always lacked a little somethin’ somethin’. When I cracked into the world of copywriting—I was determined to not be a crappy storyteller! And this book, Stories that Stick, is one I wish I had many years earlier. In this book review, I’m paying special attention to what Kindra Hall shares about stories that I like to pull into my case studies. You’re not gonna want to miss it!

With this episode you’ll be able to:

• Uncover the 4 elements all stories need (and the 4 story types all businesses need).
• Discover the framework I created to take me from scattered to stellar storytelling.
• Learn which elements & story type you should focus on when writing a case study.

Mentioned resources:
Stories that Stick
Case Study Training Program

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

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